Tips For Successful Technical SEO Audits
What are the things to keep in mind during a Technical SEO Audit? It is possible to conduct a technical SEO audit without the help of a SEO expert.
This article will share some of the tips to perform a technical SEO audit yourself or with your team. If you are not a technical person, you can always hire an SEO expert team to perform the audit.
Then, you can concentrate on improving your site’s core web vitals.
Core web vitals
One of the factors that search engines use to rank websites is the Page Experience. This metric measures how quickly users can complete the required action on a website.
It is important to note that a user’s experience can greatly improve by improving this metric. Users may not be aware that they are experiencing a poor experience when visiting a website, so it is essential that all web pages provide a positive user experience.
Using Core Web Vitals for your technical SEO audit is a great way to determine which elements of your website need improving. These metrics are simpler than they sound.
Core Web Vitals are a set of metrics that can help web developers and SEO experts improve their websites and improve their user experience.
They include three metrics that are important in determining whether a website is user-friendly. In addition, these metrics are used in the calculation of Google search rankings in May 2021.
Another aspect of Core Web Vitals is Largest Contentful Paint (LCP). If your website uses large images, your page may take longer to load.
Larger images can be compressed or aligned with the viewport aspect ratio. Compression and lazy loading of images are two ways to speed up your page’s performance.
While you should keep these core web vitals in mind when performing your SEO audit, don’t forget to implement the recommended practices.
A website that implements Core Web Vitals is more likely to experience higher organic rankings. This means more engaged consumers, higher conversion rates, and a better overall experience.
The good news is that these factors are relatively easy to measure with Google’s Lighthouse DevTool and third-party plugins. A website that uses Core Web Vitals should be able to pass these tests.
The higher the score, the better, as Google and other search engines value the user experience.
If you want to rank high for competitive keywords, you need to consider your website’s site structure. Websites with bad site structure may have a poor user experience, broken links,
and duplicate content, which can make Google consider them un-user-relevant. As a result, they may appear low on the SERP. However, you can improve these aspects by following a few basic rules.
For example, avoid overlapping or redundant sections and pages and ensure the navigation is clear. Another important part of a technical SEO
audit is ensuring your site has structured data, which helps search engines better understand its content. The structured data is found in the form of schema graphs and XML sitemaps.
The best way to check for this is to use a site audit tool. This software will automate tedious error detection and report false positives. If you use HTTPS for your website,
your pages should have a canonical tag, which indicates to the search engine bot which version is the preferred one. Also, the domain protocol should be HTTPS or HTTP.
Lastly, make sure your URLs are spelled correctly and have a trailing slash. Also, remember to specify if you want the website to be searched with a www or a non-www version of a page.
As a result, a technical SEO audit can help identify and fix common errors that may hinder your site’s SEO performance. By focusing on technical SEO,
you can improve your website’s content quality, generate more revenue, and satisfy your customers. Technical SEO also improves your website’s search engine ranking,
as well as its overall customer experience. This means that you should focus your attention on website structure, which affects both your organic ranking and your traffic.
Site load time
While content is not an essential ranking factor for technical SEO, it must be visible to search engines. You can check this by checking the homepage, product pages, category pages,
and even individual products. Different CMSs handle content differently, so you should test all pages in a browser to ensure they load quickly. Another important factor is the bounce rate. If the bounce rate is too high, your website may not be providing the desired content.
Lighthouse can give you an overview of your site’s mobile friendliness. This tool simulates the experience of a mobile user by using cellular data to load your website. It also looks at important metrics like
“First meaningful paint” to determine how long it takes for your visitors to access important content. You can also look for errors with coding. Make sure you don’t have any of these issues before you conduct your technical SEO audit.
The goal of a technical SEO audit is to help you improve your website’s search engine rankings. Your website’s page indexing is directly linked to its site speed. If your site is slow or has errors,
it will not rank well in search results. It is best to conduct a technical SEO audit on a regular basis, particularly if you depend on organic search traffic.
If your site has undergone recent changes or updates, it is best to have it reviewed again.
A technical SEO audit is not complete without checking site load time. Google has announced that page speed is a ranking factor. Slow page speed negatively affects user experience, bounce rates,
and exits. To do a site load time audit, you can use Google’s PageSpeed Insights tool. You can enter the URL of your website and note what optimizations are needed to make it faster. The tool is free, so you may want to use it as part of your technical SEO audit.
A link audit is a valuable tool to determine the quality of a website. Broken links can indicate more serious problems with a website. Broken links can also point to
server errors or other types of issues that can seriously hurt your website’s SEO. Manually checking backlinks pointing to a page will help you find broken links,
but these should not be the primary focus of your audit. Rather, focus on finding relevant, targeted keyword phrases and backlinks.
Technical SEO audits vary in detail and sophistication. Depending on the type of audit, they can be as simple as checking HTML or CSS to identify problems and recommendations for improvements.
In many cases, making only small tweaks to your site’s structure will improve Google rankings by a significant margin. The level of technical detail is up to you, but it’s imperative to understand the basics before proceeding to the next step.
To identify technical SEO issues on a site, use the tools below. Use a Gzip compression test to check your site’s Gzip compression rate.
A site that loads quickly will be more likely to be indexed by search engines. You can also check your server headers, which may contain problems or should be fixed.
Performing a technical SEO audit on your website every month is a good way to determine how well your site’s SEO efforts are working.
Using a tool such as Screaming Frog, you can easily crawl your site using a crawler, which mimics the behavior of search engine spiders.
This tool can start on any page and jump from link to link within your website. The program exports its results to a CSV or spreadsheet. It also integrates with Google Sheets and allows for customization.
You can use the free version of Screaming Frog to test a few pages, but the paid version offers much more functionality, more pages, and more technical data.
If you are unsure of which pieces of code to check for, try using Google Tag Assistant and a text editor. If you’re managing several websites,
you may have accidentally added other sites’ code. Make sure you copy the code with a text editor rather than using a word processor. Word processors often introduce extra characters and whitespace,
and the functions of Google Tag Assistant are case sensitive. Lowercase is the preferred way to copy the code for Google Tag Assistant.